The End of The Summer of Love

By | Oct 7, 2017

The summer of 1967 is commonly known as the Summer of Love. In the Haight-Ashbury district of San Francisco, thousands of young people from all over the world united for a new social experience. The result, the hippie counterculture movement came into public awareness.

Scott McKenzie in May 1967 released the John Phillip’s penned song San Francisco (Be Sure to Wear Flowers in Your Hair). The song, written in 20 minutes, was originally designed to promote the June Monterey Pop Festival.

The Monterey Pop Festival took place on the weekend of June 16 to 18, 1967. Over 200,000 people attended. The artists played for free and the proceeds from the $1 entry fee were donated to charity. Many of the performers were unknown or little known acts and this was a big first step in their career. Performers at the festival included The Big Brother Holding Company with their new singer Janis Joplin, The Who, The Grateful Dead and Jefferson Airplane.

The Beatles released their Sgt Pepper’s Lonely Heart Club Band album on June 1st. With its musical innovations, Indian instrumentals, and vivid album cover it encapsulated the very essence of the Summer of Love.

The Summer of Love attracted a wide range of people: teenagers and college students drawn by their peers, middle-class vacationers to gawk, and even partying military personnel from bases within an easy drive. The Haight-Ashbury scene did deteriorated rapidly with overcrowding, homelessness, hunger, drug problems, and crime afflicting the neighborhood. When the fall arrived many left to resume their college studies. They took with them new ideas, behaviors, and styles of fashion to most major cities in the U.S., Canada, Britain, Western Europe, Australia and New Zealand.

On October 7, 1967, those remaining in the area staged a mock funeral, “The Death of the Hippie” ceremony, to signal the end of the played-out scene.


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