Kellogg is Born

By | Apr 7, 2011

Kellogg cereal was not born on April 7th, but the man who the cereal company takes its name was. Will Keith (W.K.) Kellogg was born on April 7, 1860.

The Kellogg Company came by accident. W.K. Kellogg’s older brother John Harvey Kellogg ran the Battle Creek Sanitarium. He believed in a vegetarian diet, one that was based on grains. John Kellogg invented a process that made flaked cereal.

A patient of the sanitarium C.W. Post copied the process and created his own company to market his cereal. That company first called Postum Cereal Co., later Post Cereal.

After this the two Kellogg brothers created their own company, Sanitas Food Company, in 1897. The brothers would have a difference of opinion, W.K. wanted to add sugar to their corn flakes while his brother didn’t. W.K. would form the Battle Creek Toasted Corn Flake Company in 1906.

Kellogg established the W.K. Kellogg Foundation in 1929. The foundation is one of the country’s biggest philanthropic institutions. The foundation is now worth in the billions of dollars and in 2005 alone funded $243 million in grants.

Kellogg would live for 91 years dying on October 6, 1951.


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