The Saturday Evening Post Celebrates a Birthday

By | Aug 4, 2008

The four page, first edition of the Saturday Evening Post was published on August 4, 1821. Its creators Atkinson & Alexander saw the publication as a Newspaper, one where political controversy would not be avoided.

In 1897 the paper, which was having sever financial troubles was purchase by The Ladies Home Journal publisher Cyrus Curtis. This led to a redesign of the paper where it was now issued as a journal with illustrations appearing on every page.

Even though it was first published 30 years after the death of Benjamin Franklin, the Curtis Publishing Company claimed that the paper was a descended of The Pennsylvania Gazette which Franklin founded in 1728.

In March 1916 the editors meet the young artist Norman Rockwell. They were so impressed with the 22 year old’s illustration they accepted two covers that he had presented to them and gave him a agreement for three more. In all Rockwell would produce 317 covers for the Saturday Evening post with his last being on the December 1963 issue.

On February 8, 1969 the Saturday Evening Post’s last weekly issue was release. During the previous years readership had declined, possibly due to the advent of television. The company also had lost a costly defamation legal suit. They had published a report that Football Coaches Alabama’s Paul ‘Bear’ Bryant and Georgia’s Wally Butts had conspired to fix the outcome of a game between them.

The Saturday Evening post was revived in 1971 as a quarterly magazine and is presently published 6 times a year by the non-profit organization, Benjamin Franklin Literary & Medical Society.


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