Cyber Monday

By | Nov 25, 2007

1) The Monday after Thanksgiving has been termed ‘Cyber Monday’, with the belief that employees who do not have access to the Internet from home or only have dial-up access will be doing on-line shopping that day.2) The term was created as a Internet Marketing term in 2005. Is ‘Cyber Monday’ the busiest Internet Shopping day? In most years that answer has been NO. We’ll just have to see how it turns out this year.

3) It is estimated that as many as 55 percent of office workers will be doing some shopping from work. This is up from 51 percent in 2006 and 45 percent in 2005.

4) Many retailers are gearing up for increase sales that day. It’s estimated that 72 percent of the retailers, up from 43 percent in 2006, will have on-line specials that day.

5) There is a site dedicated to ‘Cyber Monday’,, where more than 550 retailers have signed up to post their promotions. In 2006, 300,000 people visited the site. Will it reach over a Million in 2007? It wouldn’t be surprising.

6) One problem with on-line purchasing in the past has been shipping costs. 2/3 of the shoppers interviewed by Forrester Research, INC, said they be ‘more likely’ to buy if the shipping was free. In 2007 many on-line retailers, estimated at 8 out of 10, will be offering free shipping once a minimum order price has been reached.


Thank You for Reading

1 Comment so far
  1. woohooinwonderland November 27, 2007 1:10 am

    Thanks for the info! As an etailer I wondered just what the story was on Cyber-Monday, whether it was really a factor or if it was just hype. I thought point #2 was interesting, as I too believed that it was the busiest day. This is some useful perspective!


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